Build custom marketing tools with AI

Create apps to plan, collaborate, track, and report on your marketing work—no dev team required.

Project & campaign trackers

Partner portals & directories

Content calendars

Marketing dashboards

Get started free

Why marketing teams love Softr

No more juggling tools or customizing rigid software to your needs. Softr helps marketers move fast, stay aligned, and collaborate easily.

Build and launch fast, without waiting on devs

Whether it’s a campaign tracker or sales enablement hub, Softr lets you create branded tools in hours, not weeks. Describe what you need, and get a fully functional app with database, UI, and business logic.

Built-in databases or the tools you already use

Store and manage your marketing data in Softr Databases, or build apps on top of 17+ other sources like Google Sheets, Notion, or HubSpot—no migration or complex setup required.

Cut costs by simplifying your stack

Stop paying for single-use tools. With Softr, you can build an all-in-one marketing workspace tailored to your needs, without per-user pricing or features that never get used.

Data Management

Bring your data and tools together in real time

Connect to any data source with 17+ native integrations, including Airtable, HubSpot, Notion, Google Sheets, and more—or use Softr’s built-in databases to manage your data and power your apps.

How marketing teams use Softr

Manage projects and campaigns in one place

Stay on top of deliverables and timelines. Whether it’s a campaign launch or a rebrand project, build systems that keep everyone aligned.

Project trackers

Track goals, assets, deadlines, and results across every type of marketing launch or campaign.

Creative request forms

Standardize marketing requests with conditional forms that let you collect all the info you need.

Marketing dashboards

Turn your data into dashboards with easy-to-use chart blocks, or embedded reports from other tools.

Organize your team’s content and assets

Create searchable hubs for every document, deck, or creative file your team needs. No more lost links or duplicated effort.

Sales enablement hubs

Give sales teams one place to access updated collateral and messaging, tagged by segment or product.

Content calendars

Plan and organize blog posts, newsletters, and social campaigns from one spot.

Digital asset management

Store up-to-date logos, guidelines, and brand images by campaign, region, or channel.

Enable partners and collaborators

Create secure, permissioned portals for partners, freelancers, influencers, or other collaborators. Give everyone the tools they need, without sharing the whole backend.

Partner portals

Give partners a place to manage their profile, access resources, and submit and track leads.

Freelancer management

Assign tasks, share briefs, manage the approval process, and collect deliverables.

Event management

Collaborate and share assets with vendors, sponsors, and speakers in one branded event portal.

Customize an app template

Don’t want to start from scratch? Use a ready-made app template (complete with sample data) and customize it to fit your team’s workflows.

Templates

• Marketing Campaign Management
• Freelancer Management System
• Partner Portal
• Knowledge Base
• Content Calendar
• Project Management

Deliver professional software that scales with your team

Easy, secure logins

Get login, signup, and password reset pages out of the box, so you don’t have to build them yourself.

Works on any device

Turn your marketing tools into downloadable mobile apps with Softr’s PWA—no extra design work needed.

Automations

Use Softr Workflows to automate processes across your app—or connect to Make, Zapier, n8n and more.

Advanced permissions

Customize who sees what, and which actions they can take, even at the most granular level.

Embeds & reporting

Embed external data from other tools inside your apps, so teams can see metrics without context switching.

Security

Keep data safe. Softr is compliant with SOC2 and GDPR regulations, ensuring secure access to confidential documents.

Go from zero to app, incredibly fast

Connect

Customize

Publish

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

Frequently asked questions

1. What is Softr?
2. How do you build marketing apps in Softr?
3. What data sources can I use with Softr?
4. What makes Softr different than other marketing tools?
5. Can I build marketing apps with AI features in Softr?
6. Do you have resources to help me build marketing apps?
7. Can I try it for free?

Build tools to power your marketing team, fast

Launch your first app in under 30 minutes.